I broke this rule and didn’t get my video up until 7 days into my project. I am not sure if it really made a big difference for this particular project. If you don’t have a video you need to have really nice images on the project page that explain the project and help you tell the story. I learned that video is really tough to do right, but with a little research you can put something passable together. Mine was terrible, but maybe that helped this particular project. A great video can really help a good project become a runaway hit so it is definitely worth making, but beware that a cinematographic masterpiece will take a lot of time and effort.
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